Real Estate Is Taking To the Air!

Drones Could Be Next Tool for Real Estate Agents... as told by a RE/MAX agent.

Scott Gerami says he’s always “had a passion for gadgets and technology,” and after 26 years in real estate he’s still looking for an edge to make his listings stand out in a crowded marketplace. Over the past year, the REALTOR® and managing broker of RE/MAX in Naperville, IL, has been tinkering with a camera-equipped drone aircraft to make his real estate photography really soar.

Folks in the Chicago suburb shouldn’t be alarmed if they see Gerami standing outside a home with a control panel, piloting one of his do-it-yourself flying machines overhead.
The intrepid Gerami is not alone. According to The New York Times and Chicago Tribune, the next trend in real estate photography is being deployed in increasing numbers to capture new angles on high-end homes for sale.

While regulatory issues on these unmanned aircraft are still being sorted out, the birds- eye views are enticing to agents such as Gerami. “I’m looking for unique ideas to set myself apart,” he said.

Gerami said he wants to give potential homebuyers “a different, fresh perspective of a home’s nearby amenities and the relative proximity of schools, parks and trails.

“Why not highlight close schools or a pool or a nearby park?” he said. “Showing where everything is in proximity to each other could be the key to a buyer’s decision.”
While Gerami admits that integrating drone photography into listings isn’t for every agent, he’s encouraging the 60 agents in his office to consider using the technology. “All agents should be thinking about this as a tool,” he said. “Aerial photography has a wide appeal. It’s not just for luxury properties.”

Doug BensonComment